
The actual day was missed. I was in Milan training new disciples in AntiGravity Yoga and I had no idea what day it was. By the time I realized that the 19th anniversary of AntiGravity had come and gone it was too late. It's okay, I told myself, next year will be the one to blow out. I came home from the trip, untweaked my back on my AntiGravity hammock from the long flight and then spent some time in reflection – and in gratitude.
I dropped out of business school to study dance. My father was dismayed but he supported me following my passion, despite the obvious struggle ahead for a kid from a small town in Utah. After six years of performing around the world and on Broadway, I found my true talents underutilized so I formed my own company.
When we first began there was no internet. Faxes and pagers were state of the art. When we first began very few had heard of Cirque du Soleil and there was no such thing as the X Games. When we first began acrobat was a dirty word and those who mastered their body were still treated by the industry like baton twirlers. When we first began Jane Fonda style aerobics was considered the best form of exercise. There was no bungee dancing, no flying silks, no AntiGravity Boots and no real integration of dance and acrobatics in America. AntiGravity athletes were the pioneers and gladly, all that has changed.
We began as a bunch of gymnasts, street tumblers and acrobats who had no place large enough to express our passion for movement. We wanted to break out and experiment with physicality without the confining rules of sport. We wanted to fly!
Our very first gig was to entertain the exhausted athletes from the NYC marathon at their post-party celebration at Roseland. We flipped in synchronicity to the music in a dance that created a wholly new movement vocabulary. We flew thru the roof with our very first show. The budget for all 10 of us was $2000 for two numbers. I’m proud to say we’ve since commanded one hundred times that for the same amount of time. When the excited announcer asked the name of our group and we had yet to make one up, I spontaneously and auspiciously quoted an album cover I’d seen earlier that day “Zero-Gravity” (which I soon changed to start with an A rather than Z). Our next gig was a featured spot in the Easter Show at Radio City Music Hall, which we did seasonally for three years. Since then we’ve performed in 24 countries and on every major event from the Olympics to the Academy Awards. My proudest moment, however, came earlier this year as we performed on national TV with the biggest celebrities of our day, as the only non-musical act for the inauguration of the new President of the United States, OBAMA!
Now, beyond entertainment, our brand has expanded to include fitness. AntiGravity is becoming a global brand and may one day soon be a household name. With each new franchise I see the vision expanding and I am honored to touch more people with the passion of movement and see their joy as they are victorious in challenging their own limits.
In my childhood I remember watching a man fly around with a jet-pack at the State Fair back in the 1960’s. My father told me that one day, probably by the millennium we would all be able to fly around like that. I never got my jetpack, but I sprouted my own kind of wings.
I’m certain that the years ahead will be equally as fulfilling. Our foundation is solid and our wings are now full with beautiful feathers. We are currently being courted by the top international fitness companies who recognize the value in our intellectual property, trademarks and work ethic. Every day is another fabulous adventure in business. Our journey is just beginning.
During this road to twenty I will expose much on this blog and the knowledge from the oft rethreaded seat of my pants will be here to inspire others.
photo: Lois Greenfield, Raymond Weil Watch campaign circa 1993












